The Business Agility Manifesto

Business Agility Logo

We are discovering more effective ways to work and create value by putting principles into practice and supporting others in doing the same. Through this journey, we prioritise:​

• Individuals and Empowerment Over Processes and Bureaucracy
• Customer-Centric Collaboration Over Contractual Obligations
• Adaptive Leadership Over Command-and-Control Management
• Continuous Evolution Over Unchanging Strategies​

While there is little value in the items on the right, we emphasise the items on the left.​​

12 Principles of Business Agility

We follow these principles:

1. Foster psychological safety to encourage innovation and adaptability.
2. Adapt leadership styles to be supportive, acting as enablers rather than controllers.
3. Embrace cross-functionality to leverage diverse skills and perspectives.
4. Commit to continuous learning, ensuring growth and evolution.
5. Prioritise incremental value delivery to respond swiftly to changing needs.
6. Empower decentralised decision-making, fostering ownership and accountability.
7. Build transparency and trust across all levels of the organisation.
8. Cultivate a customer-centric approach in every decision and action.
9. Measure progress through iterative cycles, embracing feedback and change.
10. Invest in technology and innovation, aligning systems for agility.
11. Promote sustainable growth by balancing short-term wins with long-term success.
12. Enable organisational agility by embedding adaptable practices across all functions.