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Leading with Purpose in the Era of Sustainable Tech
Introduction — A Pivotal Moment for Tech Leaders
In boardrooms dealing with rapid technology changes, technology leaders must decide: Will we focus only on short-term efficiency, or will we strive to create a better future that values human fulfilment, environmental health, and global prosperity? We need to ensure our approach extends beyond mere digital efficiency and consciously shapes technology to do more than just concentrate power—it should also broaden access and enhance freedom. The choice is ours.
In this article for tech executives, we’ll discuss how to develop technology that prioritises more than just clicks and profits. We aim to create solutions with a lasting impact that broadly benefits society, not just generating quick profits for a few. By focusing on balancing benefits for people, profits, and the planet, today’s leaders can forge a future where technology supports our collective ethical values. Are we ready to take on this challenge?
Short-Term Thinking Threatening Long-Term Thriving
Tech leaders often prioritise speed over societal impact due to pressure to act quickly, even though they value doing better. This pressure is often because of organisational incentives to reduce costs:
