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Digital Transformation — Amplifying the CLEAR Model® for Future-Ready Organisations

Giles Lindsay
3 min readJan 18, 2025
Businessman and fingerprint scanning unlock and access to business data network Cloud Biometric id
Businessman and fingerprint scanning unlock and access to business data network Cloud Biometric id

The Shift to Digital Agility

The way businesses operate is changing fast. Digital transformation isn’t about tech adoption — it’s about redefining how organisations think, act, and compete. The CLEAR Model® provides a structured way to approach this shift, ensuring agility, resilience, and sustained growth.

What is the CLEAR Model®?

Developed as a strategic framework for business agility, the CLEAR Model® stands for Culture, Leadership, Execution, Adaptability, and Responsiveness. Each element represents a critical pillar for organisations looking to thrive in a rapidly evolving landscape. By aligning digital transformation efforts with the CLEAR Model®, businesses gain a practical, structured approach to staying competitive and future-ready.

Culture: Creating Digital Readiness

A strong culture fuels successful digital transformation. It’s not about tools — it’s about mindset. Organisations that foster openness, continuous learning, and innovation adapt faster. The CLEAR Model® encourages this shift, embedding digital fluency into everyday operations.

Leadership: Driving Digital Innovation

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Giles Lindsay
Giles Lindsay

Written by Giles Lindsay

Follow me for expert insights and strategies on Agile, AI, ESG, Technology Leadership, Digital Transformation, Change Management and Business Agility.

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