White Paper: Current State of Business Agility in 2024 — Trends, Challenges, and Opportunities

Giles Lindsay
5 min readAug 29, 2024
Abstract background blue horizontal technology illustration design futuristic motion
Abstract background blue horizontal technology illustration design futuristic motion

Available at https://www.worldbusinessagilityreport.com/

Imagine a long-established retail giant swiftly shifting to e-commerce during a global crisis, outperforming digital-native competitors. This exemplifies business agility, a crucial skill for companies aiming to succeed in today’s unpredictable commercial environment.

Business agility transcends trendy terms; it’s about an organisation’s capacity to quickly and calmly adjust strategies, processes, and operations in response to external and internal changes. At its core, agility means flexibility, responsiveness, and teamwork at every level, pushing for ongoing improvement and sustained growth.

Current Trends Shaping Business Agility

Widespread Adoption Across Sectors

Once limited to tech startups, business agility now spreads through diverse industries. Organisations recognise the universal need for adaptability from finance to healthcare to manufacturing. For example, traditional banks now launch digital-only services to compete with fintech startups, showing agility’s reach beyond tech hubs.

Ongoing Improvement as a Cornerstone

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Giles Lindsay
Giles Lindsay

Written by Giles Lindsay

Follow me for expert insights and strategies on Agile, AI, ESG, Technology Leadership, Digital Transformation, Change Management and Business Agility.

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