CLEAR Model® Framework A Pathway to Business Agility

Giles Lindsay
12 min readSep 12, 2024

Nothing, absolutely nothing, is more critical to organisational success than embedding agility into leadership and culture.” — Giles Lindsay.

In 2024, the CLEAR Model® introduced a transformative approach to business agility. Its stepped approach to organisational development parallels Maslow’s Hierarchy of Needs.

The CLEAR Model® — Culture, Leadership, Execution, Adaptability, and Responsiveness — guides businesses through the complexities of change and transformation. It recognises that these elements are deeply interdependent. To improve the whole organisational system, all parts of the model must continue to be developed in tandem once launched. Strengthening just one area without addressing the others can cause imbalances that hinder overall agility. By continuously improving each element, organisations can both adapt to new challenges and embrace the need for radical changes when required, ensuring sustainable growth and resilience.

This article explores the CLEAR Model Evolution Framework, showing how leaders can grow with this ladder to create adaptive, resilient, and future-ready organisations.

1. Culture: The Foundation of Business Agility (Agile Nurturer)

“Culture eats strategy for breakfast.” — Peter Drucker.

Culture — The Agile Nurturer
Culture — The Agile Nurturer

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Giles Lindsay

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