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Balancing AI Use with Sustainability Goals — A Tech Leader’s Roadmap

Giles Lindsay
6 min readAug 5, 2024
3d renders abstract geometric shapes rotating objects with green colour
3d renders abstract geometric shapes rotating objects with green colour

Introduction

Today’s tech leaders are wrestling with a tough challenge: embracing AI while staying true to sustainability commitments. As tech keeps evolving, we need leaders to keep our businesses resilient. Let’s explore some practical ways tech leaders can sync up AI use with green goals, tackling a key issue in our digital world.

Understanding the Sustainability Impact of AI

Companies are trying to juggle two balls: using AI to scale their operations and keeping their carbon footprint in check. Tech leaders must plan to make the most of tech without damaging the planet.

1. Questioning AI Use

Tech leaders must examine whether they need AI in every scenario. For instance, some companies have implemented AI chatbots for customer service. Still, in many cases, these bots have failed to provide meaningful value compared to human agents, resulting in poor customer experiences and unnecessary costs. Figuring out where AI truly works helps avoid unnecessary environmental costs. Regular check-ins on AI projects ensure they hit business targets and sustainability marks.

These reviews should cover the whole life of AI apps. Tech leaders can prevent resource wastage by…

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Giles Lindsay
Giles Lindsay

Written by Giles Lindsay

Follow me for expert insights and strategies on Agile, AI, ESG, Technology Leadership, Digital Transformation, Change Management and Business Agility.

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